Selected work / 2023–now

The work behind the bookings.

Brand strategy, websites, copy, and customer journeys built to help good businesses look as credible online as they are in real life.

The scope is different for every client. So this page tells you exactly what I did—no fuzzy agency credit.

01 / On the workbenchOngoing partnership

Built from the brand up

Specialty trades / Central Mississippi

Coleman’s A/C Heating & Appliance Repair

Building the brand and booking journey behind a growing Central Mississippi home-service business.

Brand strategyWebsiteCopyLocal visibilityBooking + conversionOngoing marketing

Starting point: A strong service business that needed a clear, recognizable brand and a connected way to turn local attention into calls, quotes, and bookings.
What I did: Everything from the brand foundation and positioning to the website, service architecture, conversion paths, ongoing content, and growth systems.
Where it is now: An evolving customer journey with online booking, a system cost estimator, financing, maintenance plans, reviews, service areas, and helpful articles.

02 / Selected projectsClear scope. Real work.

Beauty publisher / North Carolina

Branding consultation for an established beauty and lifestyle creator serving women over 40.

Branding consultationStrategy only

Specialty trades / Greenville, South Carolina

Reframed an owner-led Greenville HVAC company around the thing that makes it different: honest heating and cooling, straight from the owner.

Website redesignCompleted

Professional services / New York City

Turned a blank slate into a polished professional home for Stephanie's work as a social services strategist, therapist, and doula.

Website strategy, Design, Copywriting, Build2023

The common thread

“The site can be beautiful. But the real win is making the business easier to understand, trust, and hire.”

Your business could be next

The Look. Like. Book.™ Checkup shows you what is getting in the way of visibility, trust, and bookings—then gives you the right order for fixing it.