Skip to content
Hey Aprill Back to home Get the $197 Checkup

The Look. Like. Book.™ Checkup

Where are you losing customers?

Your business can look great online and still quietly lose customers. The Look. Like. Book.™ Checkup shows you what's working, what's getting in the way, and what to fix first.

Get my Checkup — $197

No monthly commitment. No confusing marketing report. Just answers.

The customer journey

People are looking.
The question is what happens next.

Customers are constantly making tiny decisions online:

  • Can I find this business?
  • Does this look legitimate?
  • Do I understand what they do?
  • Do I trust them?
  • Can I figure out how to hire them?
  • Is this worth the effort?
The Look. Like. Book.™ Checkup follows that same journey.

Three stages. Three scores.

See exactly where the journey breaks.

01

Look.

Can they find you?

Google presence, local search visibility, website search fundamentals, service and location targeting, business information consistency, and social discoverability.

LOOK /100
02

Like.

Do they want you?

Website experience, branding, reviews, reputation, photography, social proof, trust signals, content, and overall credibility.

LIKE /100
03

Book.

Can they become a customer?

Calls-to-action, booking and contact experience, service clarity, mobile experience, lead capture, friction, follow-up opportunities, and the path from interest to action.

BOOK /100

What you get

Not another 37-page report you'll never read.

You get a focused diagnosis, a clear order of operations, and an explanation you can actually use.

  1. Your 3 scores

    LOOK, LIKE, and BOOK scored individually out of 100.

  2. Your biggest booking blockers

    The five most important issues hurting the customer journey.

  3. Quick wins

    Changes you can make immediately.

  4. What to fix first

    Recommendations prioritized by importance—not a giant task dump.

  5. Your 30-day action plan

    A practical roadmap divided into what to do first, next, and later.

  6. Personal video walkthrough

    Aprill personally explains what she found and why it matters.

Sample scores / Example report

Your Look. Like. Book.™ Score

Look72/100
Like88/100
Book43/100

What clarity looks like

Your biggest leak: Book.

People can find you. They like what they see. But something between interest and action is costing you customers.

These scores are an illustration of the report experience—not a real client result.

Built for local service businesses

You're good at what you do.
Your online presence should make that obvious.

HVAC + home servicesHousekeepers + cleaning companiesHairstylists + beauty professionalsContractorsPhotographersLandscapersBarbersEstheticiansPet groomersMobile service businessesAppointment-, quote-, or service-based businesses

The whole experience

This isn't an SEO audit.

SEO is only one part of the customer journey. Ranking doesn't help much if customers find you and don't trust you—or trust you and can't figure out how to hire you.

The Checkup looks at the whole experience: discovery → credibility → conversion.

Look→Like→Book

After the Checkup

You decide what happens next.

01

DIY it.

Use your report and 30-day action plan to make the improvements yourself.

02

Let Hey Aprill handle it.

If you'd rather have us implement the recommendations, we'll scope the work and provide a separate proposal.

Hire Hey Aprill for a qualifying implementation project within 14 days and your $197 Checkup fee will be credited toward the project.

Questions, answered

Before you check out.

How long does the Checkup take?

Your completed Checkup is delivered within 3 business days after we receive your intake information.

Do you need access to my accounts?

Not initially. The Checkup evaluates the customer-facing experience using publicly available information. If we identify something that requires backend access, we'll explain that separately.

Is this just an SEO audit?

No. Search visibility is part of LOOK, but the Checkup also evaluates credibility, reputation, website experience, calls-to-action, booking friction, and conversion.

What kinds of businesses is this for?

Primarily local service businesses where customers call, book, request quotes, schedule appointments, visit a location, or otherwise contact the business before purchasing.

Will you fix everything you find?

The $197 covers the Checkup, recommendations, action plan, and walkthrough. Implementation is separate. You can make the changes yourself or ask Hey Aprill for an implementation proposal.

What happens after I purchase?

After payment, you'll be redirected to a short business intake form. Once that's submitted, the 3-business-day turnaround begins.

You don't need more random marketing.

You need to know
what's not working.

Look. Like. Book.™ Checkup — $197

Get my Checkup

Find the leaks. Fix what matters. Get booked.