Cancellation and Refund Policy
Effective date: September 28, 2026
Hey Aprill understands that plans change. This policy applies to appointments and purchases made through heyaprill.com or an official Hey Aprill booking link.
Rescheduling
You may reschedule an appointment once without an additional charge when you provide at least 24 hours’ notice.
Requests made with less than 24 hours’ notice may be treated as a late cancellation and may require a new booking and payment.
Cancellations
If you cancel at least 24 hours before your appointment and Hey Aprill has not begun your customized research or work, you may request a refund.
Cancellations made less than 24 hours before an appointment are non-refundable.
Missed Appointments
Missed appointments and appointments canceled after the scheduled start time are non-refundable.
If you arrive late, the appointment may be shortened so that other scheduled appointments are not affected.
Customized Work
The Look. Like. Book.™ Checkup and other audits, reviews, strategies, and marketing deliverables are customized for each client.
Once Hey Aprill has begun researching, reviewing, creating, or preparing your customized service, the payment becomes non-refundable—even if the scheduled meeting or delivery date has not yet occurred.
Completed or delivered digital services are non-refundable.
If Hey Aprill Must Cancel
If Hey Aprill needs to cancel an appointment or cannot complete a purchased service, you may choose between:
- Rescheduling at no additional charge, or
- Receiving a refund for the affected service
Emergencies
True emergencies will be considered individually. Contact Hey Aprill as soon as possible. An exception or account credit is not guaranteed but may be offered at Hey Aprill’s discretion.
Custom Projects and Ongoing Services
Custom projects, retainers, subscriptions, and ongoing marketing services may have separate cancellation and refund terms in their proposal or agreement. Those written terms will control if they differ from this policy.
Requesting a Cancellation or Reschedule
To cancel or reschedule, use the link included in your appointment confirmation or email hey@heyaprill.com.
Please include your name, business name, scheduled appointment date, and the email address used to book.